We are to talk about Crossing the line and Generation X in Network Marketing. For a fairly long time, much focus has been on the Baby Boomers (those born between 1946 and 1964). Network Marketing companies that are providing premier nutritional supplements, skin care products and weight management products are marketing to this aging yet vibrant group.
Some baby boomers ended up embracing the business side of the Network Marketing company that had provided them with products that they love dearly. They love the vitality and excitement in their Network Marketing career.
Not surprisingly, there is this wave of second generation distributors excitingly sharing the products or business opportunity with others like their parents did. The second generation emerging leaders are from Gen X , Y or even Gen Z! Younger distributors are adding so much vitality to our company at the last Leadership Forum!
Generation X, commonly abbreviated to Gen X, is the generation born after the Western post world war boom. Demographers, historians and commentators use beginning birth dates from the early 1960s to 1980s.
According to authors Michael Hais and Morley Winograd, “small businesses and the entrepreneurial spirit that Gen Xers embody have become one of the most popular institutions in America. There’s been a recent shift in consumer behavior and Gen Xers will join the “idealist generation” in encouraging the celebration of individual effort and business risk-taking.
There is also a group of Gen X who are bored and would love to be doing something that is truly meaningful, rather than a job that they can do well.
However, change can be scary.
If you’re trapped in a job that bores you but have a mortgage that needs feeding, today’s Modern Dilemma in Radio National’s Life Matters program may help you plan for your future.
I’m in my early forties and work in marketing. I have been at the same organisation for around 20 years. The job is fine, the pay is OK and the job is very secure. But I am bored and there is no sense of anything changing. My department really needs to be reorganised to better reflect all the massive changes in the industry, but my managers aren’t keen to restructure. I have this sense of life passing me by and not having the right skills to move on. I have a mortgage and a partner but no kids. By nature I shy away from risk but should I try something new and risk losing a good salary and security or stay in a job I increasingly don’t like, until my retirement – still another 20 years away?”
You can check out more and listen to the podcast here.
Crossing The Line
“Perfect is good but done is better.” ~ Jordan Adler
Are you living the life that you love to live? A life that is truly aligning with your higher purpose and who you really are?
For network marketers to finish strong, here is an inspirational story from Margie Aliprandi., a self made millionaire who is committed to inspiring others to step up and be more.
This is a bit over an hour long. Her amazing story is truly empowering. Click here to listen to the interview.
From Head to Heart to Hope
When we have a strong emotional reason for doing network marketing, we become unstoppable. As one of my greatest mentor Jeffrey Combs says, the road blocks are building blocks! He famously says that there is “More Heart than Talent”.
Have you got a strong reason in your HEART for taking up network marketing as a serious part-time or full time income? The path that can release you from a boring job? The path that can truly help you to be a stay-at-home mum or dad?
Can you see that the Network Marketing profession can give you and others HOPE ?
If you like this post, please leave a comment. I’d also appreciate if you could share on other social media platforms.
Let us give others hope!