This is the continuation of my last 2 posts which talked about avoiding fantasies in building a solid network marketing organization.
Today, we are talking about Fantasy No.3 – that our products or opportunities can sell themselves. Many of the network marketers are SO PASSIONATE about their products and services that they believe that it is THE BEST in the industry. Some also believe that the compensation plan is ‘second to none’. Based on such beliefs, they expect a high proportion of people they talk to to buy the product or join the business. BIG MISTAKE!
The reality is, many of us have to talk to about 10 to 20 people before we come across a customer or a distributor (or associate). Why? Often the products are of superior quality and that the potential customers needed to be educated about the UNIQUENESS and EFFICACY of the products.
Without realizing that “the products or opportunity can sell themselves” is a fantasy, new distributors would get frustrated. This is a recipe for STOPPING them to move forward.
New distributors must know the odds of making a sale!
There are 3 distinct advantages about this approach:
1) Being transparent, you are not doing a dis-service to your new distributors. They expect to work the numbers.
2) It is so much easier for your new distributors to accept “No” and RESPECT others’ decision.
3) New distributors appreciate the power of Attraction Marketing : when you are sharing your products or opportunity to those who are interested in what you are to offer, the odds of having them joining you is higher.
If you like this post, I recommend Kim Klaver’s blog at www.kimklaverblog.com. I owe much of my understanding about the dynamics of the network marketing industry through reading her posts. There are a lot of useful tips in her book “If My Product’s So Great How Come I Can’t Sell It?” as well.
If you would like to know a bit more about Attraction Marketing, feel free to grab hold of the FREE webinars by entering your name and email address into the box in the right hand side of this blog.
Your MLM Success Coach